Flirties and Fan Flirties is a jewelry accessory company specializing in earrings made in the USA with Swarovski Elements® and Austrian Crystals.
You can choose from our traditional collection for everyday wear. When game day calls, choose one of our officially licensed schools Don't see your favorite team? Try our spirit color jewelry.
Fast shipping along with great customer service ensures you will have a great online ordering experience.
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About the founder of Flirties and Fan Flirties
A three-time Gator grad has taken her school loyalty to heart through the creation of a new line of collegiate licensed jewelry designs that provide royalties to the University of Florida and other major universities nationwide.
Entrepreneur, jewelry designer and store owner, Leah Lytle,MA, MBA, has taken a unique step with her jewelry creations. Her company FanFlirties ® was formed over three years ago to provide customers at her Florida boutique locations with popular crystal earrings in a variety of colors. Her product was developed to serve an underserved market incollegiate jewelry.
Her line sold very strongly in her stores. Very quickly, the No. 2 seller became an orange and blue crystal flower daisy design (No. 1 being clear crystal).
The success inspired her to offer the product to the nationwide market. But her new licensed product is a new idea that is quickly becoming another winner.
“I’ve always dreamed of how we could place our Gator logos inside our popular jewelry designs – and through licensing and the advice and help of UF Licensing Director Debbie Gay – that dream came true,” Lytle said.
Lytle spent over two years developing the jewelry components in the USA. She uses popular Swarovski ® crystals and surgical steel for her earring findings. All her manufacturing is done in Middleburg, FL, south of Jacksonville.
“After experiencing poor product from China factories I decided to develop a quality product in the USA that I can control, even if it means paying a little more.”
Conversations and cooperation with Gay inspired Lytle to take licensing one step further to license not just logo product but also “generic” team-colored and best-sellers to benefit the University.
“As a loyal graduate and fan, I felt it was my responsibility to provide credit where credit is due. I have created and purchased unlicensed product in orange and blue that represents the Universityof Florida,” Lytle said. “But that product does not benefit the University- myalma mater- that helped me get where I am today. “
Lytle decided the only way to change this was to take a radical step and license product and pay royalties on all best-selling product– both logo and team-colored by placing the product on a licensed jewelry card– or packaging – with the school’s identifying marks.
The results have been, well, what she expected. This newline of licensed product debuted this July in Atlanta at AmericasMart – the International Gift Show that attracts the best retail store and company owners from around the world.
“I knew the product would be popular, because I try to stayin-tune with what my customers want. Our sales and bookings were the culmination of a lot of hard work,” Lytle said. “But what has been most rewarding is knowing that my steps will really benefit the Universities that have helped me build this product assortment.”
Lytle said the relationships she has built with university licensing directors has been the overall key to success.
“I understand they see missed revenue opportunities in team-colored product that skim royalties off the schools, and I wanted to show them that I understand this and want to provide product and sales results that demonstrate my commitment to them and their mission, ” Lytle said.
And she said most surprising was how her personal feelings have changed toward rival schools.
“I’ve seen a great amount of communication and cooperation between the licensing directors of the SEC,” Lytle said. “I never thought Iwould be so friendly with Gator rivals like FSU – but my relationship with Sherri Dye from FSU has been amazing and I can say ‘Go Noles’ now – but of course never when it’s against our Gators!”
Lytle received her Bachelor of Science degree in Public Relations in 1994 and Master of Arts in Mass Communications in 1996 from theCollege of Journalism and Communications. She received her Master of Business Administration (MBA) from Warrington College of Business in 2002.